Top Beauty Brands That Send PR Boxes, Free Samples, and Influencer Gifts in 2025
Share
Updated November 2025 | by Luxe Haus Studio
The Power of PR Boxes in the Beauty Industry
In the modern beauty landscape, visibility and alignment matter as much as artistry. PR boxes—curated collections of new product launches sent directly to creators—serve as a gateway to collaboration and long-term brand partnerships.
Contrary to popular belief, PR opportunities are not limited to large influencers. Beauty brands increasingly seek authentic, visually refined creators who represent their aesthetic and speak to niche audiences with credibility.
At Luxe Haus Studio, we believe that every creator deserves access to the tools and connections that elevate their craft. The following companies are among the most reputable beauty brands offering PR programs, influencer boxes, and sample opportunities in 2025.
1. Sephora Squad
Program: Sephora Squad Influencer Community
What They Offer: Quarterly PR boxes featuring new product launches across makeup, skincare, and fragrance.
How to Join: Applications open each spring at sephorasquad.com. Selection is based on authenticity and personal storytelling rather than follower count.
Professional Insight: Demonstrate loyalty by tagging @sephora and using #SephoraSquad in consistent, high-quality content prior to the application period.
2. Rare Beauty by Selena Gomez
Program: Rare Influencers & PR List
What They Offer: Seasonal PR boxes featuring limited-edition collections and complexion products.
How to Be Noticed: Tag @rarebeauty and align with the brand’s values of authenticity and mental-health advocacy.
3. Glossier Rep Community
Program: Glossier Reps
What They Offer: Complimentary samples, exclusive discounts, and product-testing opportunities.
How to Join: Visit glossier.com or contact community@glossier.com with your media kit.
Professional Insight: Glossier favors clean, natural aesthetics and unfiltered imagery that reflect its minimalist philosophy.
4. Fenty Beauty by Rihanna
Program: Fenty Influencer Partnerships
What They Offer: Comprehensive PR packages for new shade expansions and skincare launches.
How to Be Considered: Engage with @fentybeauty and @fentyskin while highlighting diversity and inclusivity in your content.
Pro Tip: Maintain polished lighting and balanced tones in imagery—brands notice creators who produce editorial-quality visuals.
5. Tarte Cosmetics
Program: Tarte Creator PR Program
What They Offer: Product mailers, paid campaigns, and the opportunity to participate in international “Tarte Trips.”
How to Engage: Interact authentically with @tartecosmetics on social platforms and showcase genuine enthusiasm for their launches.
6. Paula’s Choice
Program: #PaulasChoicePartner Affiliate Program
What They Offer: Skincare kits and commission opportunities for approved affiliates.
How to Apply: Join through impact.com or directly via Paula’s Choice.
7. ColourPop Cosmetics
Program: #ColourPopPR Creator Community
What They Offer: Full PR boxes for each new product collection.
How to Be Noticed: Create visually striking, well-lit imagery that highlights pigment and packaging details; tag @colourpopcosmetics in posts.
8. Charlotte Tilbury
Program: Charlotte Tilbury Influencer Community
What They Offer: Exclusive PR drops and early access to launches.
How to Get Invited: Produce content that embodies glamour, elegance, and confidence. Engage with @ctilburymakeup and maintain a polished personal brand aesthetic.
9. The Ordinary / DECIEM
Program: DECIEM Creators Collective
What They Offer: Product sampling and campaign collaborations centered on education and transparency.
How to Join: Submit your media kit to collaborations@deciem.com.
10. Benefit Cosmetics
Program: Benefit Babe PR Community
What They Offer: Curated PR boxes for brow, mascara, and complexion launches—often with personalized packaging.
How to Be Noticed: Post before-and-after transformations and tag @benefitcosmetics. Benefit values playful creativity presented with refinement.
How to Position Yourself for PR Opportunities
-
Refine your brand presentation.
Create a cohesive feed that reflects professionalism and a clear visual identity.
-
Prioritize quality lighting.
Soft, balanced lighting elevates any image. Products such as the LuxeGlow™ Ring Light and Acrylic Vanity Organizer from Luxe Haus Studio help achieve a polished, studio-ready appearance.
-
Engage meaningfully with brands.
Thoughtful comments and consistent interaction often attract brand teams before formal outreach does.
-
Publish micro-reviews and aesthetic unboxings.
Even when you purchase the products yourself, articulate value and authenticity—brands notice reliability and tone.
-
Develop a professional media kit.
Include audience demographics, engagement insights, and visual examples. A refined presentation communicates preparedness and credibility.
Conclusion
Securing PR opportunities is not merely a matter of follower count; it is a reflection of alignment, artistry, and professionalism. When your aesthetic and values mirror those of the brands you admire, collaboration becomes inevitable.
Invest in quality tools, maintain a consistent visual language, and approach every piece of content as a portfolio submission for your next partnership.
Explore the Creator Lighting & Workspace Collection at Luxe Haus Studio to elevate your content environment and attract the beauty brands that define excellence.